Plus, when people ask “how is your course different from XYZ?”, it helps to have a good answer. Identify your unique value proposition (aka a differentiator) and include it on your course sales page and in your marketing messages. What areas of your topic will you cover that your competition missed? What value can you add to your course that is not included in the others? The goal here is to determine how you will differentiate your course from your competition. ![]() Research some of the existing online courses related to your topic so that you have a good idea of what is included in those courses and how they are presented. Write at least a one-paragraph description describing your ideal student and keep them in mind as you implement the marketing strategies listed in this guide. Your ideal student avatar is essentially a representation of the ideal student for your course. Understanding who your ideal student is before you start marketing your course will help you craft marketing messages that speak directly to their frustrations, needs, and desires. This is an important first step to take before you implement any of the strategies listed in this article. How to market an online course before it’s published Here are some things you can do before you create your online course: 1. More of a visual learner? Check out this video for 20 proven ways to market your online course:
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